Amazon Account Management

OFFICE PRODUCTS
Amazon.com/ca

Results

🗹 Sales Revenue Growth of 293% after Management

🗹 Increased Products Sold by 251%

🗹 Generated an increase of Sales from PPC by 207%

🗹 Substantially decreased Advertising Cost of Sale by -34%

🗹 Increased Product Unit Sale Price by 12% over time, from $12.28 to $13.74

Inboostr generated for us an additional $1.5 Million in incremental monthly sales after having worked with them for over a year now. Their PPC campaigns have also earned us 3.8X ROAS while increasing total market share and capture. The team manages our day to day and they’ve proven to be extremely responsive. What more can I say other than how I’d like to keep them a secret to ourselves.
Emily
ACY Crafts – Marketing Director

Objectives

ACY Crafts, a regional home office and crafts distributor in the USA operated on Amazon with a portfolio of 1000+ SKUs of low profitability. As the company sold a wide variety of office products, we needed to breakdown and analyse each core category market and competitor while ensuring brand, price, product, PPC and promotion strategy reflected a dynamically competitive environment with frequent price changes, in a bid to increase bottom line profits while attempting to grow brand market share.

Actions

  • Research the market and competitors, and classify all the products to hot selling products, potential products, low-performing products
  • Make comprehensive promotion & PPC strategies for all products
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for low selling and excess inventory listings
  • Focus on optimization of potential & low-performing for improving organic sales and ranking
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages, Video to build positive brand reputation
  • Add profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Create SP & SB & SD Campaigns for High Selling & Potential Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Set a customer communication software to accumulate reviews

More Cases

We've driven over 211,801 leads for clients. Discover how we can help your business grow.

I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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