Amazon Account Management

BABY PRODUCTS
Amazon EU

IB-AMM-13

Results

🗹 Sales Revenue Growth of 224% after Management

🗹 Increased Products Sold by 179%

🗹 Generated an increase of Sales from PPC by 149%

🗹 Substantially decreased Advertising Cost of Sale by -27%

🗹 Increased Product Unit Sale Price by 16% over time, from $67.13 to $77.97

 

The biggest problem is that we can’t maintain profitability when increasing PPC Sales. We wanted to increase total PPC spend while looking to decrease overall ACOS to improve ROI. We settled with Inboostr after vetting over 10 different agencies. We were most certainly glad we did. Awesome team and company that really treats their customers as real business partners.
David K.
Baby Dreamers EU – Ecommerce Manager

Objectives

Baby Dreamers was a manufacture of baby products for the European marketplace, selling 33 parent products with a ton of additional child variations in style and colors. It was a diverse yet challenging account .

The 1st problem was the number of child variations that were increasing costs without additional increases in sales or profit.

2nd they were facing a lack of PPC Strategy to increase sales on their top selling products. We were tasked with focusing on optimization overall conversions, which was aimed to reduce ACOS by executing a planned PPC strategies rollout across a 4 month phase, dependent on a set of data driven core optimization actions across keyword, listing, and Amazon Ads to balance between increasing advertising sales and maintaining profitability.

3rd our aim to was to build out more sales through organic search traffic, and with promotional strategies for sustainable and continued growth.

Actions

  • Analyzing market dynamics and shopper’s demand for some of the top-selling ASINs
  • Implemented product listing consolidation based on sales trends and market forecasting
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Changing the SEO content, image, A+. back-end search terms, Video helped listings to rank top of the page day by day
  • Create SP & SB & SD Campaigns for all Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Targeted campaigns made with reverse ASIN keyword research of our top-selling ASIN competitors
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for all listings
  • Creation of various campaigns as well as optimization of existing low-performing campaigns
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • We tracked keywords’ ranking on each keyword, and make changes accordingly

More Cases

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I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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