🗹 Sales Revenue Growth of 294% after Management
🗹 Increased Products Sold by 247%
🗹 Generated an increase of Sales from PPC by 282%
🗹 Substantially decreased Advertising Cost of Sale by -40%
🗹 Increased Product Unit Sale Price by 14% over time, from $34.32 to $38.97
Isabella Beauty was a family brand that started with selling 48+ SKU’s of core beauty products into 3 main European countries through Amazon, that complemented their traditional brick and mortar retail sales. The core objective was to build up and scale their online Amazon business by increasing revenue through this new channel. We partnered together to increase sales while looking to increase Advertising spend and managing the Advertising ROI in a more profitable way.
There was considerable high ACOS for campaigns and products, and an absence of high-converting PPC keywords and ad groups. So we looked to restructuring the PPC for more exposure to build brand identity, optimize their listings with relevant keywords, bid on the right keywords, reach out to new customers for more sales. We further had to look towards optimizing their listings to improve on core conversion rates and boost overall orders and revenue.