🗹 Sales Revenue Growth of 142% after Management
🗹 Increased Products Sold by 169%
🗹 Generated an increase of Sales from PPC by 67%
🗹 Substantially decreased Advertising Cost of Sale by -49%
Kids Mond, an interactive toy brand, the core problem was the that the new store was fully reliant on non profitable Amazon PPC ads to generate close to 90% of total sales. Though it showed that the product had a potentially large customer base, the business could not be sustainable if they did not cut down wasteful PPC spend with super high ACOS, and transition to an organic sales driven model to supplement a profitable PPC strategy.
The core objective was to identify the cause of issues, reassess product listing, improve conversion performance, while developing a PPC Strategy focused on ROAS. The listing Optimization, promotion strategy would also scale up more organic/PPC sales through better product category ranking.