The automotive chemical industry is competitive, though — and competing with larger brands is a serious challenge. So instead of relying on the same traditional advertising methods as their competitors, B. Leaks decided to focus where their competitors weren’t: The Internet.

Inboostr set core objectives that included reaching a younger demographic than the existing customers, provide information and solutions to their customers’ issues, improve online visibility by staying ahead of competitors in digital marketing, increase on-site conversions that indicate purchase intent, like contact form submissions and store locator searches, while improving PPC campaigns to maximize results and ROI.