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HEALTH & PERSONAL CARE
Results
🗹 Sales Revenue Growth of 165% after Management
🗹 Increased Products Sold by 118%
🗹 Generated an increase of Sales from PPC by 147%
🗹 Substantially decreased Advertising Cost of Sale by -24%
🗹 Increased Product Unit Sale Price by 22% over time, from $17.58 to $21.36
My health products tailored to a diverse range of elderly care consumers and while we had been successful in our Amazon business, we needed an experienced Amazon team who could take things up a level and streamline my PPC operations to increase our PPC effectiveness & find ways to increase our organic sales even further. And boy did Inboostr deliver.
Sarah Chase
AVB Health – President
Objectives
AVB health, with portfolio of over 50 products, the company sells a wide variety of Personal Health Products, the biggest challenge they have is to increase PPC Sales while also maintain profitability, what we do is to research the market, competitors to optimize its PPC campaign structure and management, and make sure each and every SKU gets required attention and exposure to increase its sales in short time.
Actions
- Optimize Content, Image, EBC, video for all active products
Create coupon, activated sales price, deals for low selling and excess inventory listings
- An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
- Built and defined a comprehensive advertising strategy for each product that included a combination of Sponsored Product, Brand & Display Ads for better visibility, enhancing brand recall
- Targeted campaigns made with reverse ASIN keyword research of our competitors
- Targeted root keywords of our products, add profitable KWS & negative KWS to campaigns from the search term report
- Day to day bid adjustment and replenishing campaigns with new keywords
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HOME & GARDEN 9 Month
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CONSUMER ELECTRONICS 9 Month
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BEAUTY 6 Month
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BABY PRODUCTS 8 Month
Amazon Account ManagementWe've driven over 211,801 leads for clients. Discover how we can help your business grow.
I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
