';
view
CONSUMER ELECTRONICS
Results
🗹 Sales Revenue Growth of 913% after Management
🗹 Increased Products Sold by 945%
🗹 Generated an increase of Sales from PPC by 629%
🗹 Substantially decreased Advertising Cost of Sale by -35%
We were suffering for the problem of large investments into inventory and product growth yet had low revenue. After continued attempts to optimize, we decided to bring on the experienced Amazon team at Inboostr to tune and manage our account and PPC to turn our investments into profits. We not only saw 10x of our top line revenue, but bottom line net profits also increased substantially with cost restructuring and PPC savings lead by Inboostr. Highly recommend these guys and gals if you want long term results. But always be aware, that long term results come with long term efforts.
Sue Kwong
ZINC EC – CEO & Founder
Objectives
ZINC, with portfolio of 100+ SKUs, found it difficult to sell electronics in the highly competitive category. What we had to do was to find new opportunities for growth through correct and optimized product placement against competitor markets, comprehensive keyword research, and fully optimization of product detail page that reflected the changing consumer demand of the product categories. We further had to take aggressive actions on both PPC spend and PPC cost cutting, implement cost effective promotion strategies focused on increasing bottom line net profits for the client. New products under development were fully managed to ensure maximum opportunity gained for hot-selling products.
Actions
- Optimize Content, backend search terms, Image, EBC for all active products Create coupon, activated sales price, deals for low selling and excess inventory listings
- An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targets
- Targeted campaigns made with reverse ASIN keyword research of our competitors
- Built and defined a comprehensive advertising strategy for each product that included a combination of Sponsored Product, Brand & Display Ads for better visibility, enhancing brand recall
- Terminated low performing campaigns and created keyword-rich campaigns to reduce negative spend
- Day to day bid adjustment and replenishing campaigns with new convert & negative keywords from the search term report
- Create Off-Amazon promotional activities to drive external traffic
- Regularly monitoring the performance of all the campaigns in order to avoid surprises in the form of increased ACOS
- Help develop potential hot selling products
More Cases
';
view
';
view
HOME & GARDEN 9 Month
Amazon Account Management
';
view
CONSUMER ELECTRONICS 9 Month
Amazon Account Management
';
view
BEAUTY 6 Month
Amazon Account Management
';
view
BABY PRODUCTS 8 Month
Amazon Account ManagementWe've driven over 211,801 leads for clients. Discover how we can help your business grow.
I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
