🗹 Sales Revenue Growth of 322% after Management
🗹 Increased Products Sold by 307%
🗹 Generated an increase of Sales from PPC by 255%
🗹 Substantially decreased Advertising Cost of Sale by -49%
🗹 Increased Product Unit Sale Price by 4% over time, from $19.24 to $19.95
Healthline, with a product portfolio of 20+ SKUs, found itself with the core problem of lacking a comprehensive PPC strategy to grab additional market share from competitor products while maintaining profitability. We planned and implemented an effective PPC and on-marketplace promotion strategy for achieving the goals of attaining more impressions and greater top line sales, while maintaining a balance of PPC ACOS and ROAS.