Amazon Account Management

HEALTH & PERSONAL CARE
Amazon.com/ca

IB-AMM-06

Results

🗹 Sales Revenue Growth of 322% after Management

🗹 Increased Products Sold by 307%

🗹 Generated an increase of Sales from PPC by 255%

🗹 Substantially decreased Advertising Cost of Sale by -49%

🗹 Increased Product Unit Sale Price by 4% over time, from $19.24 to $19.95

Our goal working with Inboostr was aimed for rapid sales growth and to attain more market share. Their team was not only total experts within all things Amazon related, but they understood and approached it from a business stand point. They communicated with us promptly (felt as if they were available 24/7) and courteously. All goals were not only achieved, but exceeded. We are working with the team for future product launches as we speak.
Allen Thompson
Healthline – Owner

Objectives

Healthline, with a product portfolio of 20+ SKUs, found itself with the core problem of lacking a comprehensive PPC strategy to grab additional market share from competitor products while maintaining profitability. We planned and implemented an effective PPC and on-marketplace promotion strategy for achieving the goals of attaining more impressions and greater top line sales, while maintaining a balance of PPC ACOS and ROAS.

Actions

  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages to build positive brand reputation
  • Targeted campaigns made with reverse ASIN keyword research of our competitors
  • Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized
  • Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Creation of both automatic and manual Sponsored Product campaigns for better visibility and Sponsored Brand campaigns for enhancing brand recall
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Created coupons & activated sale price by comparing the list price of competitors via competitors’ research
  • Create Off-Amazon promotional activities to drive external traffic

More Cases

We've driven over 211,801 leads for clients. Discover how we can help your business grow.

I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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