Amazon Account Management

GROCERY & GOURMET FOODS
Amazon.com/ca

IB-AMM-07

Results

🗹 Sales Revenue Growth of 202% after Management

🗹 Increased Products Sold by 170%

🗹 Generated an increase of Sales from PPC by 130%

🗹 Substantially decreased Advertising Cost of Sale by -39%

🗹 Increased Product Unit Sale Price by 12% over time, from $27.34 to $30.58

We needed an Amazon expert to boost our brand visibility and awareness, and capture larger market share with boost sales. Inboostr has fulfilled their commitments and overachieved on our targets. They really stay on top of everything, and they deliver results.
Lucy W.
Lucy’s Gourmets – CEO

Objectives

Lucy’s North American Amazon store consisted of over 1000+ SKUs of high quality imported grocery products. The core problem was the lack of comprehensive PPC strategy to balance between increasing advertising sales and maintaining profitability. We implemented new and optimized PPC strategies to boost sales to cost effective from PPC by turning clicks into conversions in order to improve their advertising efficiency and avoid draining wasteful ad budget, and Micro-level campaign management and daily PPC optimization to boost long term impression capture and end of the day sales.

Actions

  • Analysis to spot the areas of improvements in search, content and ratings
  • Strategic review of the customer’s arena to identify demand generation opportunities. And make strategies for PPC campaign management and promotion.
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages to build positive brand reputation
  • Targeted campaigns made with reverse ASIN keyword research of our competitors
  • Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized
  • Created coupons, activated sale price, deals, promotion, and Off-Amazon promotional activities to drive internal and external traffic
  • Creation of both automatic and manual Sponsored Product campaigns for better visibility and Sponsored Brand campaigns for enhancing brand recall
  • Daily monitoring, bid adjustment and micro-level campaign management with new convert & negative keywords from the search term report
  • Proactive inventory management to ensure there is always just-enough stock at the Amazon warehouses
  • Created Social Media Ads to drive deals and additional offsite marketing traffic and conversions

More Cases

We've driven over 211,801 leads for clients. Discover how we can help your business grow.

I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
© 2016-2024 InBoostr - Temisin LLC | Privacy - Terms | All rights reserved