🗹 Sales Revenue Growth of 202% after Management
🗹 Increased Products Sold by 170%
🗹 Generated an increase of Sales from PPC by 130%
🗹 Substantially decreased Advertising Cost of Sale by -39%
🗹 Increased Product Unit Sale Price by 12% over time, from $27.34 to $30.58
Lucy’s North American Amazon store consisted of over 1000+ SKUs of high quality imported grocery products. The core problem was the lack of comprehensive PPC strategy to balance between increasing advertising sales and maintaining profitability. We implemented new and optimized PPC strategies to boost sales to cost effective from PPC by turning clicks into conversions in order to improve their advertising efficiency and avoid draining wasteful ad budget, and Micro-level campaign management and daily PPC optimization to boost long term impression capture and end of the day sales.