Amazon Account Management

PET SUPPLIES
Amazon.com/ca

Results

🗹 Sales Revenue Growth of 132% after Management

🗹 Increased Products Sold by 90%

🗹 Generated an increase of Sales from PPC by 120%

🗹 Substantially decreased Advertising Cost of Sale by -57%

🗹 Increased Product Unit Sale Price by 22% over time, from $43.24 to $52.8

Our PPC is out of control, which looks so crazy, we need the professional team who can optimize our PPC to swiftly cut down our high ACOS without decreasing our sales, as huge stock in Amazon warehouse or during transit! Their undivided involvement in managing our accounts proves how much they cared about our business!
Eric K.
S.E. Puppies & Pets Co. – CEO & Founder

Objectives

S.E. Puppies & Pets Co. is a custom manufacture of niche pet products. The core problem was a lack of effective PPC strategy to balance between increasing advertising sales and maintaining profitability. Excess FBA inventory made things worse and a strain on capital. We focused on market evaluation, product Listing, optimization of PPC, and the execution of consistent brand focused promotion strategy that segmented the different product types by function and customer targets. The objective was to improve existing conversion, and generate new sales taken away from existing market competitors. We further needed to daily monitor and manage FBA inventory to move and clear out excess inventory. The final stretch goals was to boost sales through organic keyword ranking and search optimization.

Actions

  • Listing optimization of all the products in the catalog for improving organic sales and ranking
  • Thorough competitor research to identify where our listing lags in conversion-
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages to build positive brand reputation
  • Targeted campaigns made with reverse ASIN keyword research of our competitors
  • Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized
  • Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Create SP & SB &SD Campaigns for High Selling Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Created coupons, activated sale price, deals, Off-Amazon promotional activities to boost sales
  • Daily Manage and update Inventory

More Cases

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I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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