🗹 Sales Revenue Growth of 293% after Management
🗹 Increased Products Sold by 251%
🗹 Generated an increase of Sales from PPC by 207%
🗹 Substantially decreased Advertising Cost of Sale by -34%
🗹 Increased Product Unit Sale Price by 12% over time, from $12.28 to $13.74
ACY Crafts, a regional home office and crafts distributor in the USA operated on Amazon with a portfolio of 1000+ SKUs of low profitability. As the company sold a wide variety of office products, we needed to breakdown and analyse each core category market and competitor while ensuring brand, price, product, PPC and promotion strategy reflected a dynamically competitive environment with frequent price changes, in a bid to increase bottom line profits while attempting to grow brand market share.