Amazon Account Management

OUTDOORS
Amazon.com/ca

Results

🗹 Sales Revenue Growth of 319% after Management

🗹 Increased Products Sold by 307%

🗹 Generated an increase of Sales from PPC by 248%

🗹 Substantially decreased Advertising Cost of Sale by -31%

🗹 Increased Product Unit Sale Price by 3% over time, from $25.16 to $25.9

 

Inboostr has been a really great Amazon Solutions Partner. They have rocked all metrics and goals and have been instrumental in not only building, but exploding our Amazon business.
Sarah Gomez
Outdoors Category Leader – Chief Marketing Officer

Objectives

The client managed and operated a portfolio of 500+ SKUs, with over 50 new products being launched every month, it was a wide variety of outdoor products to say the least. While there was extensive sponsored Products Campaigns, sales from SB & SD was lacking, so  we execute advanced advertising tactics, implemented micro-level campaign management to focus on incremental sales across SP/SB/SD, and undertook operations to ensure new product launches not only complemented, but accelerated, existing product organic sales. A growth oriented flywheel was developed that further accelerated the success rates and grow rates of new product launches, together with existing products of similar niche and category.

Actions

  • Changing the SEO content & back-end search terms helped listings to rank top of the page day by day
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for low selling and excess inventory listings
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages, Video to build positive brand reputation
  • Add profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Create SP & SB & SD Campaigns for all Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Day to day bid adjustment and replenishing campaigns with new keywords

More Cases

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I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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