Amazon Account Management

TOYS & GAMES
Amazon EU

Results

🗹 Sales Revenue Growth of 7631% after Management

🗹 Increased Products Sold by 7643%

🗹 Generated an increase of Sales from PPC by 7631%

🗹 Substantially decreased Advertising Cost of Sale by -56%

Inboostr’s expertise and experience have helped our small company understand the Amazon of today using set goals, data based decisions, and perfect execution to strategically allocate our resources for rapid growth. Beyond stellar results as we look forward to a new year of partnership and growth together with Inboostr.
Kara L.
Little Tikes Shop – Owner

Objectives

Little Tikes was a new seller on Amazon Europe. Before taking over the account, they had launched 5 products tailored towards kids with barely any sales. They were faced with poor listing quality and lower product visibility, with no direct on-site launch or ad strategy in place. After indepth competitor and market research, we had to undergo product re-positioning, listing rebuilding with core keywords, store deign and optimization, and a PPC and Promotion strategy rollout to refresh and rebuild from scratch. We focused core efforts on listing optimization for greater visibility, keyword placements, CTR, and Top line sales. We later developed a core PPC strategy that blew up their sales targets while maintaining a very reasonable ROAS that enables continued sales growth month on month.

Actions

  • Analyzing market dynamics and shopper’s demand for some of the top-selling ASINs
  • Changing the SEO content & back-end search terms helped listings to rank organically top of the page day by day
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Create SP & SB & SD Campaigns for all Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for low selling and excess inventory listings
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Creation of new listing images and A+ Pages, Video to build positive brand reputation
  • Add profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Day to day bid adjustment and replenishing campaigns with new keywords

More Cases

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I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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