Amazon Account Management

CONSUMER ELECTRONICS
Amazon.co.uk

Results

🗹 Sales Revenue Growth of 189% after Management

🗹 Increased Products Sold by 147%

🗹 Generated an increase of Sales from PPC by 82%

🗹 Substantially decreased Advertising Cost of Sale by -40%

🗹 Increased Product Unit Sale Price by 17% over time, from $25.37 to $29.68

PPC is a risky game as an increase in PPC sales comes with a tag of high ACOS. We needed an experience team to scale advertising and, more importantly, improve our profits. They have delivered tangible and substantial returns for us by not only optimizing our PPC in a way that really grew our Amazon business, but also our Organic sales.
Alexa C.
G.O Electronics – CEO

Objectives

G.O, a design centered Electronics product manufacture based out of China was selling 5+ products when we begun working on the account. They had already launched various advertising campaigns, but their growth and reach seemed to have reached a ceiling. Increasing more revenues through PPC resulted in higher expenses and less ROAS. Our goal to was not only find a solution for the PPC side, but realized we had to go back to the roots of the product listing and competitor marketplace to uncover the bottlenecks. We then focused on establishing a set of aggressive PPC campaigns, ad groups, and keyword strategies to re-establish their brand, and jump start their PPC sales and reach a more targeted audience to optimize ROAS.

Actions

  • Thorough competitor research to identify where our listing lags in conversion, and change the SEO content, image, A+. back-end search terms, Video
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Create SP & SB & SD Campaigns for all Products for better visibility, enhancing brand recall, luring customers off competitor’s product detail pages
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for all listings
  • Targeted campaigns made with reverse ASIN keyword research of our top-selling ASIN competitors
  • Creation of new listing images and A+ Pages to build positive brand reputation
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Tracked keywords’ ranking on each keyword, and make changes accordingly
  • Created Instagram and Twitter Facebook that resulted in increased traffic and eventually more sale.

More Cases

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