Amazon Account Management

HOME & GARDEN
Amazon.co.jp

Results

🗹 Sales Revenue Growth of 52% after Management

🗹 Increased Products Sold by 100%

🗹 Generated an increase of Sales from PPC by 43%

🗹 Substantially decreased Advertising Cost of Sale by -59%

 

Great team! We have worked with a few other agencies and the past and nothing has even come close to the wonderful service provided by Inboostr. Would highly recommend for anyone needing listing optimization, full scale account and advertising management services for your Amazon business.

The clarity of all the strategies they implemented to improve the Amazon business is impressive starting from the market understanding, to competitor and keywords analytics, and to its impacts and implementations across our listings and advertising ad groups and campaigns.

Not only did their work show results as our ROAS jumped CONSIDERABLY, but our overall product presence and impressions have shown continued monthly increases. We’re on a great road it seems and we look forward to staying the course with the team!!!
Ash Y.
AieTO Home – Owner & Manager

Objectives

AieTO Home, was selling 45 creative products for Japanese households. Facing a lack of effective PPC strategy to cut down wasteful PPC spend, our core objective established with Ash was to ensuring all advertisement spend is cost-efficient by lowering targeted ACOS.

To implement this strategy, we had to ensure full listing optimization that reflected targeted product keywords that reflected the real target market and customer based. We therefore needed to realign on market, product, listing and marketing strategy to set up success factors before reducing costs and scaling up sales with improved  conversion.

Actions

  • Thorough competitor research to identify where our listing lags in conversion, and Optimize product detail page with SEO-rich content, back-end search terms
  • Implement aggressive PPC to achieve the given target by using different strategies
  • Restructuring and optimization of existing ad campaigns to clean up wasted spend and identify opportunities for improving targets
  • Create Sponsored Products campaign for better visibility, Sponsored Brand campaign for enhancing brand recall, Sponsored Display campaign for luring customers off competitor’s product detail pages
  • Create coupon, activated sales price, deals, Off-Amazon promotional activities for all listings
  • Targeted campaigns made with reverse ASIN keyword research of our top-selling ASIN competitors
  • Creation of new listing images and A+ Pages to build positive brand reputation
  • Daily monitoring and micro-level campaign management with new convert & negative keywords from the search term report
  • Tracked keywords’ ranking on each keyword, and make changes accordingly
  • Micro-level bid adjustment to keep a check on ACOS every day to cut out the unnecessary spend.

More Cases

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I would highly recommend InBoostr for digital marketing management across B2B and D2C scopes. The team at InBoostr is very professional, data driven, and focused on providing very positive results.
Marketing Director
NATIONAL PET PRODUCT PROVIDER
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